Anchor text and internal link building very fast

[amirfariabr]

Hey guys,

I just posted an article about "Customer Success". After that, I searched in my blog all the articles that contains that keyword and then linked to this new article I want to rank. Is this a bad thing to do, linking all these articles (12) in a row?

Also, is it a bad thing to use "Customer Success" as the anchor text for all the articles linking to this new article?

I looked for this topic but couldn´t find any.

Thanks

[DmitriiK]

Hi there.

Well, Google doesn't consider internal links for ranking purposes. However, sometimes it is helpful to use internal linking with exact match anchor text to help understand Google what the page is about. So, no, it won't hurt your rankings if you do what you did, but it won't help it either.

What I'd recommend, actually, instead of using the same anchor text for all of those links, use related keyphrases. So, in one blog it would be "customer success" anchor text, in another blog it would be "success metrics" (or whatever else you are targeting) and so on.

[amirfariabr]

Dmitrii,

Thanks for the reply. Can you give me some technical references for the about the mixing the anchor text? Not that I´m doubting it, but I want to go further and fully understand this topic.

[EGOL]

Just a few years ago, internal links where hugely important.

Today, the impact is reduced, but I can still add a link to the persistent navigation of my website and the page pointed to by that link will move up in the SERPs.  I can even add one link to the homepage of my website and that page will move up in the SERPs.

This might not be so true for nascent sites, but for mature and powerful websites the effect is obvious and strong.

Google uses logic.  If you have lots of links to a page all around your site then that page must be pretty important.  If there is a page deep in the bowels of your site and you link to it once from an obscure page then Google knows that the page is not very important.

[DmitriiK]

I'm not sure I can give you some references, I can Google, I guess, but you can as well. It's type of idea-knowledge you get from being in industry for some time. Read the comment below by EGOL, he has good point about number of internal links to the same page as a logic factor.