Why are two different pages showing for the same keyword in every alternative day?

[sandeep.clickdesk]

Hello Everyone,

I was really confused with one of my clients search results for a single keyword. One day the home page shows up for the keyword and the other day pricing page shows in search results.

I made sure that there is no keyword cannibalization and also more backlinks are pointed towards home page. But still the pricing page shows up for every alternate day. I even checked Google analytics and the most visited page is home page and not the pricing page.

Also, when the pricing page shows up it will be there on 2nd page of Google search results and when the home page shows up it is going to the 4th page of search results.

Please help me in figuring out this issue.

Thanks

[rjonesx. 0]

Beyond Page 1, the amount of fluctuation in SERPs is far more volatile. That Google is showing one or the other, and that they vary in position, could be any number of things...

1. Google trying to determine which of those two is most valuable to the user.
2. Google building search results pages with fewer ranking factors (ie: less precision) which would make 1 outrank the other 
3. Google split-testing different ranking models on results after page 2

There are any number of explanations. However, once you eclipse page 1, you should expect to see growing stability (ie: Google ultimately preferring 1 page over the other). Your best bet now is to continue white-hat strategies that promote your home page over the pricing page, assuming that is your preference, until you move to page 1.

Hope that helps!

[sandeep.clickdesk]

Hi Russ,

Thanks a lot for responding to my question. I will for sure continue with our white-hat strategies.

Thanks

[MattRoney]

Hi Sandeep! If Russ answered your question, mind marking his response as a "Good Answer?" It helps us keep track of things, and it'll give him a few extra MozPoints (less important since he works here, but still).