Basic SERP report does really gives me useful information?

[Neckermann]

Hi There!

Ive seen so many times in the Basic SERP report, that pages/domains with low values are at the TOP of the SERP report, and i dont really understand that why can this be? I also have the same low values but i cant move higher for a keyword and i thought there is no question, i should improve my content/site, etc...

But still dont understand why i see so many times that other domain/pages with lower values are at the top?

On the attached screenshot, i am in the 12th position...

Thx

E.

serp_report.jpg

[MattRoney]

Hi Endre! If you haven't you may want to try running a _full _SERP report on those terms using the blue button in the upper-right of that screenshot. It compares a lot more ranking factors, and might give you a better idea of what's going of.