Anchor text with punctuation

[wearehappymedia]

Hey Moz

Does anchor text with punctuation effect anything, does google even read it?

I know matching exact anchor text to high volume keywords doesn't matter as much any more - but it still definitely makes a different as our reports show.

Thanks

[Tymen]

Hi Radi,

I would get rid of all punctuation except for "-" as it is seen as a space. If you use othe punctuations they are ignored. When added in a query the results are without the punctuation. Same goes for Bing.

More info:

https://support.google.com/websearch/answer/2466433?rd=1#exceptions_punctuations

Makes it easier for you I hope

Grt Tymen