Does PPC Help your Organic Placement?

[entourage212]

I need to settle this debate with fact not opinions. Does keeping a steady flow of PPC generate ANY organic benefit within google, applying only to the increased ranking of organic keywords. To put it bluntly by paying google money does my organic SEO get better?

[KeriMorgret]

Here's what Google itself has to say, from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291:

Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.

[Martin_Harris]

As Keri has suggested, no.

There has been a study however to suggest that including a PPC ad next natural SERPs results increases search trust and as a byproduct improves CTR for your organic listing.