How to get more Facebook likes

[BobGW]

Hello,

We're doing a $5/day like campaign with our cover photo on this Facebook page.

What tips do you have in getting more likes, we're only getting like 2 a day. We need lots.

Themes:

Healing with alternative healing methodologies (orgonite - healing devices, MMS - a powerful supplement)

Helping wolves

Helping bees

I know we're an interesting niche and hard to advise. Here's our site. What tips do you have, just for Facebook?

[MoosaHemani]

I am not very good with facebook Ads but as a user if I will look at your banner, I probably will not convert and like your page. Why not share some information that is valuable to your targeted audience and instead of boosting page why not boost post that contains some valuable information. I am not saying you will be able to get tons and tons of like but atleast the results will be better than 2 a day.

Just a thought!

[paints-n-design]

Be active in relevant communities and share the post there.
@ the beginning you can get a lot in communities and you get the right (interested) audience.
They will like, maybe share and comment in that community - you need to monitor it. I made hmmm 16 likes in two hours that way - just to show a client what to do.

Its working in some topics in germany pretty well - dont know how it would be in your case.

(The banner is really not the best for ads - like moosa said.)

[troy.evans]

Hi Bob,

I definitely agree with the comments above to try a new banner image and connect with existing communities.

To answer your question about what can be done to improve your ad campaign on Facebook, I would suggest testing out a new bid strategy. If you haven't experimented with a low CPM bid then give it a try with one of your more refined audience targets. If you've noticed any demographic trends from your current like base then you can also try to refine audience targeting based on that. I'd also suggest testing out multiple audience targets, sometimes going a bit broader with a low CPM bid will produce a lot of likes at very low costs. However, keep in mind that these are not always going to be the most engaged users.

You can also work on improving your relevance scores, if your ads are getting low relevance scores after the first 500 impressions you can pause them and create duplicates, once you've done this a few times you should be able to determine a good benchmark relevance score which will be the lowest you are willing to settle for. If you can improve your relevance scores by even just a few points it should have a significant impact on your cost per like!

To sum things up - Try new bidding methods, test audience targets and don't settle for <4 relevance scores on your ads!

Hope that helps, let us know if you are able to see any improvements!

[BobGW]

Troy,

Can you sell $50 products this way? How much does this cost?

[troy.evans]

Hi Bob,

I don't believe the price of what you are selling has a significant impact on the cost of ad clicks. The audience definition you use along with the relevance score of your ads is what will have the most significant impact in determining how much you will pay for ad clicks.

Whether or not your ad campaign will be successful in selling a $50 product, I cannot say. There are a lot more factors that go into this. Generally, I like to use social ad campaigns to promote content or even just as a remarketing campaign so I know I am only reaching users who are familiar with the brand/website I am promoting.

Let me know if that helps, I may have misunderstood your question!