Rank Tracker Tool Accurate?

[Prime85]

Hi Everyone,

Just wondering if you all have been noticing inaccurate information in the rank tracker tool.

Many terms are showing not in top 50, yet when i search from random devices that have never accessed my website before i find the url to be in the top 50.

Anyone experiencing similar issues and anyone have any ideas why the inconsistency?

Thanks

[elsenorglobo]

Yeah, me too me that happens.

Rank tracker results are different from day to day and may not be accurate at the time. They help to show an approximation.

If you have a campaign Moz Pro Home weekly results for the keywords you have selected are updated. This tool is more accurate and will help you see the progress on your SEO.

[jocameron]

Hello!

There can indeed be fluctuations in the rankings, as Alvaro has indicated, and I agree that setting up a campaign to track your progress if a top idea.

There can be a few reasons why the rankings might look different when you do a manual search, but it sounds like you have combatted the main one by running manual searches when signed out of your Google account and in an incognito browser to avoid any personalised results skewing the rankings.

However it's worth noting that even if you're logged out of your Google/search engine account other elements, such as geography and search history can also influence ranking positions. So, there can be a lot of variation in what different people, searching from different computers/locations, might see in the rankings.

The tool runs searches from a variety of IP addresses and IP blocks using non-personalized, search history/location-agnostic requests. In our experience these have provided the most accurate results, showing what the "most" users see, though we know there's still quite a bit of room for fluctuation!

If you're still stuck, please do pop us a message at support with the keyword and URL so we can take a closer look, help@moz.com.

Cheers!

Jo

[2uinc]

Curious how rank tracker has been impacted by Google's removal of the location filter? It would seem that getting location agnostic requests (United States for example) would be significantly more difficult at scale. I've heard chatter of a few tools having issues now.