Steps to Improve Page Rank and Domain Authority

[SEOguy1]

Hi and thanks for your message.

I understand collectively is where it is at and good effective seo is continuous - plus I don't doubt that your suggestions will bring results over a longer sustained period of time.  Trust and authority with strong unique content inside regular posting will help; but a more specific short term projection and a long term strategy is what I am trying to put together.

Thanks a lot.

[GastonRiera]

Hi,

It's really difficult to do seo actions and collect results in short term. I think you are not understanding the concept of seo, create value,  linkbuilding and on page optimization.I highly recommend you to take a deep read to the beginner's guide at moz.

https://moz.com/beginners-guide-to-seo

Hope it helps.

GR

[SEOguy1]

Thanks Gaston

I'm not an absolute beginner and I do understand the concept of seo. I asked for suggestions in terms of current trends to see what the current mindset is amongst the Moz community as I am fairly new to the Moz community here. SEO comprises many facets and angles and like I already said, I understand that SEO is for the long term and results overall are established over time.

Thanks for your input respectfully.

[GastonRiera]

I've never intentes to offend you. Sorry if that case.

I understood that you wanted the magic solution to increase authority and better serps just quickly. That will never be the case.

On the other hand, the ultimate tip is to increase the ctr in serps, that makes you more authoritative to Google. There is a blog post at moz stating that.

Sorry again if it misunderstood my intentions.

[SEOguy1]

Hi Gaston

I was looking for a long term and short term point of view, not a quick magic solution because I know there are no quick fixes when it comes to correct and proper SEO.

No offence taken, quite the opposite actually - only respect and gratitude for your taking the time to reply and share your thoughts which I fully appreciate.

Thanks for the tips much appreciated.

[Deacyde]

I sometimes wonder if Domain Authority takes much time to increase, I've watched a Brandnew site, go from 1 to 9 in about 3 to 4 months, with 47 pages and only 8 backlinks most from a SEO site.

Seems they found a magic solution, since in that same time, I've seen myself and other sites, add content, increase backlinks but since we lost a backlink or two, and went through the reindexing, we've lost points to our DA, mind you my client's site and their competitors in question are 650+ pages including product pages.

I'm starting to wonder if the eCommerce stores in general are being hurt because of the product pages, instead of helped.

Since why would a site with 47 pages be more authoritative on a subject while other sites include actual help content and products that further the keyword in question.

I think the backlinks to that site in question bug me the most, since most are from an SEO site with a 30 DA, but is still enough to rank for the keyword we are trying for in a huge jump ahead of us. Some of this doesn't seem to follow rhyme or reason.

Seems less is more.

[MattRoney]

It's quite possible that a brand new site going from 1-9 if a few months is due less to their discovering a magic solution than it is to our crawler finding and indexing the site. From our page on Domain Authority:

"We score Domain Authority on a 100-point, logarithmic scale. Thus, it's easier to grow your score from 20 to 30 than it would be to grow from 70 to 80."

Usually a score of 1 means the site simply isn't in our index, so I'd be willing to bet what you're seeing there is simply the brand new site being indexed for the first time. 9 is still a pretty low score.

Also, keep in mind that Domain Authority is a link metric—it's calculated entirely based on the strength of a site's link profile. Adding content, regardless of the type, will be less effective than gaining links.

Lastly, a decrease in DA score can easily have more to do with the growing index than with anything you did. As a logarithmic score limited to a 1-100 scale, fluctuations in index size and changes in the backlink profiles of extremely high-authority sites can cause scores to drop across the board. Rand explains in better detail here.

[MattRoney]

Hi SEOguy1! I can't speak as much for Page Rank, but you'll really only increase your Domain Authority by improving your site's backlink profile. DA is calculated almost entirely with link metrics.

[SEOguy1]

Hi Matt

Doesn't a domain's age have a bearing on Domain Authority and Page Authority ?

Thanks for your contribution to the discussion.

[MattRoney]

Whoops, just realized I addressed my last response to Gaston, but it was meant for you, SEOguy1. Fixed.

No, a domain's age is not factored into DA or PA (though it may factor into Google's rankings; I've heard mixed opinions on that). A site will not have a higher DA simply because it's on an older domain.

[SEOguy1]

Hi Matt

It's ok Thanks for the clarification. Domain's age = authority and trust in the search engine's eyes and hence an effect on rankings. Everything has it's own impact within the algorithm I agree.

Thanks a lot.