SEO for a a static content website

[Kilgray]

Hi everyone,

We would like to ask suggestions on how to improve our SEO for our static content help website.

With the release of each new version, our company releases a new "help" page, which is created by an authoring system. This is the latest page: http://kilgray.com/memoq/2015/help-en/

I have a couple of questions:

1- The page has an index with many links that open up new subpages with content for users. It is impossible to add title tags to this subpages, as everything is held together by the mother page. So it is really hard to for users to find these subpage information when they are doing a google search.

2- We have previous "help" pages which usually rank better in google search. They also have the same structure (1 page with big index and many subpages) and no metadata. We obviously want the last version to rank better, however, we are afraid exclude them from bots search because the new version is not easy to find.

These are some of the previous pages:

http://kilgray.com/memoq/2014R2/help-en/

http://kilgray.com/memoq/62/help-en/

I would really appreciate suggestions!

Thanks

[HiveDigitalInc]

Hi,

A couple of questions/thoughts:

1 -- It is difficult to imagine adding title tags would be impossible, though I could understand there may be some challenges.  Is it that you are opposed to moving to a different system/platform for managing this content?   This is an important challenge that needs to be overcome.

2 -- Are the old help pages still relevant?  If so, it might make sense to move those to an "archive" directory, and update all of the existing URLs with the help content for the latest version. e.g.. http://kilgray.com/memoq/latest/help-en This way your aged URLs always contain the latest help content.   On each page, you could simply have an option list of the links to the section/pages for the various older versions, and have the most recent version selected when the page loads.     While you address #1 above, you can look into having placeholders created for canonical tags so you can reference the most recent version from the, assumed to likely be very similar, older version pages.

[KaneJamison]

Can you redirect the old help pages to the new help pages? Or are the old pages still present because people are still referring to them for old versions of the software?

Do you have any flexibility to change the help page Content Management System or coding? The HTML frames being used are antiquated and a waste of your time to try and support.

Can you edit the HTML of the subpages that are within the frames? Those HTML pages have sections and you should be able to set the <title>within them like any other HTML page. They will possibly get indexed with URLs such as <a href="http://kilgray.com/memoq/2015/help-en/memoq_help_title_page.html">http://kilgray.com/memoq/2015/help-en/memoq_help_title_page.html</a> even though they will get redirected to <a href="http://kilgray.com/memoq/2015/help-en/index.html?memoq_help_title_page.html">http://kilgray.com/memoq/2015/help-en/index.html?memoq_help_title_page.html</a>.</p></title>