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    4. Multiple Similar Product Variations - Page layout, Title and SEO best practice??

    Multiple Similar Product Variations - Page layout, Title and SEO best practice??

    Web Design
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    • Craigboi1987
      Craigboi1987 last edited by

      Im doing some research into SEO for our new web design.

      I sell designer eyewear prescription and sunglasses.

      Lets take a Ray Ban Wayfarer sunglass it comes in 30 colours and 3 sizes for each model.

      Up till now i was of the impression that for best practice SEO i would need to have each individual variation as its own page, this would also help with things like google shopping too.

      So for example heres 1 colour product in 3 sizes of 30 colour variations for this particular model.

      Ray Ban Wayfarer RB2140 
      Colour: Black 901 
      Sizes: 47, 50, 54

      Currently my urls looks like this with a new page and the size changing on the end for each variation.

      Ray Ban Wayfarer RB2140 - Black 901 - 47

      URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=47

      Ray Ban Wayfarer RB2140 - Black 901 - 50

      URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=50

      Ray Ban Wayfarer RB2140 - Black 901 - 54

      URL: www.mywebsite.com/ray-ban-wayfarer-rb2140.html?colour=Black+901&size=54

      This is very time consuming and I'm not sure if its adding any benefit to my SEO in fact scared its actually

      a) slowing my site down (content heavy) 
      b) looking like duplicate content

      I am thinking about moving towards a page more like this were it would be just be a model with variations. (not effecting the title/getting a new page per variation)

      http://demoleotheme.com/vigoss/index.php/atomic-endurance-running-tee-crew-neck.html

      I am not sure of the pros and cons of doing it this way over the way I'm doing it currently all i know is my site is ranking horribly.

      Lastly I'm currently running a magento V1.9 store which is renowned for duplicate content slow site speeds etc so have been told moving to woo commerce would benefit me for both site performance and seo but I'm skeptical as currently with this structure of a each SKU being a new page il be up to 8000+ products and multiple product variations that it can handle my needs, anyone with any experience on woo commerce platform? (this might be a operate question apologise)

      This is absolutely frying my brain so any advice appreciated. Im prepared to put every dying second into just need some solid advice in which direction to go!

      1 Reply Last reply Reply Quote 0
      • Tymen
        Tymen last edited by

        Hi Craig,

        I also have products with variations and have them on one product page and than you can select the product variations such as colour and size.

        I work with Woocommerce and that works fine for me. I chose this for better SEO options and fbecause Magento 2.0 looks a lot like it but is slower and far more expensive to maintain. The different SKU's are seen as different products but or on one product page. So I have 500+ product pages which result in over 3000 different SKU's.

        My site is https://eppinga.nl so take a look around. If you have more questions don't hesitate to contact me.

        Regards,

        Tymen

        1 Reply Last reply Reply Quote 1
        • Craigboi1987
          Craigboi1987 last edited by

          Hi Tymen,

          Thanks for the reply, looks like another vote for Woocommerce. I took at look at your site, very nice and easy to use.

          My only problem with what i am doing is that id need it laid out like this.

          Ray Ban Sunglasses (Brand Page) > Multiple different models only displayed - no variations

          Example - Ray Ban RB2140 > Ray Ban RB2132 > Ray Ban RB3025

          User clicks model takes you to:

          Ray Ban RB2140 (Product Page With Variations)

          Example - Ray Ban RB2140 (Product Page With Variations both colour, size, price & Prescritpion)

          I have added a work flow diagram to help explain. But basically i need it to work like the image thats why im afraid Woocommerce cant handle my kind of functionality neatly.

          Dz2NNO2.jpg

          Tymen 1 Reply Last reply Reply Quote 1
          • Tymen
            Tymen @Craigboi1987 last edited by

            Hi Craig,

            Thanx for the compliment. I talked to a develepor of Woothemes/ Woocomerce last week on a fair and he pointed me to: https://www.woothemes.com/storefront/ it promises to be the most flexible them up till now and your wish should definitely be possible with that. You can also contact them with your wishes and I am sure they can help you further. Best of luck with the Sunglasses :).

            Tymen

            1 Reply Last reply Reply Quote 1
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