Best practice for product detail when all products are onepage

[Hephey]

HI there,
I have a page utilizing isotope with multiple products with small text excerpts and when you click an item i opens a detailed view without requiring a new page load. I've read some of the one page posts but can't get my head around what's best SEO wise when dealing with possible duplicate content.

I guess one method could be to have the product list with small excerts of text and all the details hidden in some json and then when the user clicks it, it will open the product and fill with details from inline json. The click action is overring the a tag action e.g. with jquery, so the the a tag has a clean url to a proper subpage with meta, h1 and all that stuff so google can follow it. The jquery thing enables the navigation without a page reload and I can update the document url with pushState.
The subpage, if visited directly, includes the same animation stuff as the master but now has h1, p meta specific to that product but still with same effect, navigation and layout as the master page.

Does anybody know if there is a better way to do this with one page sites when wanting to seo optimize detailed contents?

[Everett]

Hello Carsten,

I am not a developer, but hopefully I can be of some assistance. If not, we'll leave the question open to see if anyone else can be more specific for you.

First, I came across a good list of eCommerce sites using Isotope: http://isotope.metafizzy.co/ . If you scroll down to "Isotope in use" you'll see examples from Anthropologie, Rimmel London, Lexus, Biodroid, etc... Perhaps looking at how they handle things will help. For example, it looks like Anthropologie uses unique identifying URL for each product that is its own .jps file (e.g. 4130265414412.jsp), or is meant to appear that way.

A lot of AJAX sites will use a hashbang (#!) to enable crawling of dynamically created content on the same URL each time. Here is more information about that.

The solution you provided above sounds good, but I'd want to see it in action first. Be sure to view the page as Googlebot, and to see how it looks in Google's Cache Preview in the SERPs to make sure they are treating it the way you want them to.

Good luck with this, and please let us know how it turns out so we can be more informed on the issue in the future.