Different Domains on Same IP

[wearehappymedia]

Hello

I'm just wondering how much of a difference it makes having links to a site from 2 separate domains that are on the same IP, compared to if the domains were on separate IPs?

Thank you!

Sam

[AHC_SEO]

Google takes into account that the two sites are related. Receiving a link to your site is receiving a vote in Google's eyes. Hence, if the two sites are related, the vote holds less weight than a link from a separate domain. Think of it like a baker voting for their own bread at a cooking competition. The judge (in this case Google) will take the relationship into account.

So yes, it does make a significant difference. I think less juice is passed, but I am unsure on this, Google may have some other way of discounting the link. None the less, the link still holds value. Hope this helps.

[ChrisAshton]

Absolutely correct. The only thing I'd add to this is that provided the links make sense, don't disregard them just because they carry less strength; less strength is better than the 0 strength you get from not adding the link!

As long as it's being done in moderation, it's not really going to be a danger either. If a large portion of your site is made up of links from the same IP though, this is going to raise some red flags that maybe you're running a PBN. Just down form sketchy looking patterns and you'll be just fine.

[danwebman]

One thing I would also add is, don't be afraid of linking at all, if the link is relevant, SEO history told us that external linking is bad. This is only now true if what you are linking too has no relevance to the page whatsoever.

Linking to a great source for more information would only bolster your page as you will be giving the visitor a richer experience. If you can supply the information internally without duplication then internal info is obviously going to be more valuable to your site.

Ensure your incoming links are from credible sites with relevant content/articles. We don't spend too much time doing this but should!

[GastonRiera]

If 2 links come from different sites, but they are in the same IP, those links will pass less juice than if they were in different IP.

Likewise other have responded.
I recommend you to not worry about that. After all, there are finite IPs and there is able to be infinite sites.
Of course, you should not abuse. Even more, if you're running a PBN, be extremaly careful on the external links you create.

Gaston.