Returning customers segmentation

[ShockoeCommerce]

I am working on some reporting to determine the percentages of my customers return and purchase again. I was going to use segments to break it out using ecommerce transactions in the conditions, 1 purchase, 2 purchases, etc. But my question is, after selecting a date range, would that only show those figures for that particular date? For example, if a person made a purchase in Oct, and another in Nov and another in Dec, which showing only December, would it show that individual as 1 purchase or 3?

Whats the best way to segment that out? I want to basically see how our repeat business is doing compared to new customers during specific periods of time.

[troy.evans]

Hi Alex,

This would depend on how you create your segments. If you go with session based then it will only show users/sessions that have completed multiple goals within the given time frame. If you make your segmentation user based then it will show you users who have completed multiple goals (even if it was outside of the specified time frame) that have had a session during within the specified time frame.

Try looking at the same date range with both a user based and a session based segmentation for multiple goal completions. You should notice that when adjust your segmentation from user to session based that the number of sessions/goal completions changes.

Keep in mind that unless you are using a unique user id based segmentation that these views will be based on the default GA definition of a 'user' which takes into consideration unique browser/device and can potentially count the same user twice.

Hope this helps, let us know how it goes!