Is using part of a meta description already on your site for another product considered duplicate?

[Deacyde]

I'm writing meta descriptions for this site, trying to keep them different, however, for two product types, I want to add the same info I added in the other likeminded product's meta descriptions. Is this ok as long as it's not the whole sentence or am I really to rewrite the same info another way, which is hard for " quick shipping available for x amount of colors ".

Any Advice?

[Gyorgy.B]

Large websites use meta description templates for thousands of product pages and change only one or two variables in the sentence, for example product name and category name.

You will be fine with those two similar meta descriptions.

[MattRoney]

By my understanding, meta description isn't generally something that will affect your SEO, either positively or negatively. Because it exists as part of the page, it's part of the content that search engines would compare when considering whether or not two pages are duplicate, but provided the main page content is reasonably robust it shouldn't make that much of a difference.

What it will affect, though, is your clickthrough rate from the SERPs. Think of it as free ad space—it's what will entice searchers to click on your listing. If you feel like the same description would serve that purpose for two different products, you should be safe.

[MattRoney]

Hi Deacyde! Did our responses do it? If they did, please mark one (or both) as a Good Answer, or let us know what more you need.

[MattRoney]

Thank you!