How to target slight variations in ecommerce store

[JustinMurray]

Hi friends,

I'm trying to target a variety of keywords for an e-commerce/woocommerce store.

These keywords have slight differences, and I have a writer to come up with a paragraph or two of unique content for each SEO landing page. I plan on making them with WordPress pages, and linking them with in the content to other related blog posts and product categories.

Would it be best to make individual landing pages for terms that vary like:

• mens wallets under $100
• mens wallets under $50
• mens wallets under $25
• mens leather wallets
• qaulity mens wallets
• affordable mens wallets
• buy mens wallets online
• shop mens wallets online

Should these each be individual pages? How should I link these to the main navigation? or Should I interlink them elsewhere?

[DmitriiK]

Hi there.

I would say no, since all these keyphrases are meant for the same thing. Landing pages suppose to have unique specificly target content, I'm not sure that you'd be able to create a page per each of these keyphrases and not to compete with each other.

It looks like these keyphrases are perfect for (sub)categories titles. May be you can do that, and then in each category have one-two paragraphs, which target these specific phrases.

Hope this helps.

[MattRoney]

Agreed! Justin, if you haven't, I also recommend reading through "Keywords to Concepts," which gives a good sense of topical search and makes it more clear how and why search engines are likely to see many of these terms as effectively the same thing.

[JustinMurray]

True, I've read that article and I maybe used the wrong terms to describe my issue. Insteads, let's say I want to target:

best men's leather wallets

best quality leather wallets

best american made leather wallets

Surely I can't add all of those variations to my homepage or one category title tags and in the content (without sounding spammy)

Would specific landing pages for those type of variations be appropriate?

[MattRoney]

Think of it from the point of view of your visitors. If you think there's enough to say about a particular keyword as a topic to warrant an entire page, then go for it. If it seems more likely that the information on the page would feel redundant, then you'll probably want to hold off.

Does that make sense?

[JustinMurray]

That's the thing it's not a topic necessarily, but we still want to rank for those terms. I guess instead I would say, if we don't publish a unique landing page for those highly competitive terms, what is the other best ways to influence those terms?