2 pages ranking for same keyword.. Need some advice on what to do.

[PB2007]

Here's my question. When I first started my website we started Using keyword anchor building links To my homepage .  Over the years Our business has expanded to more than just baby headbands. I now have a baby headband page. When tracking my rankings. I sometimes see Both pages in Google for the same keyword.  Other days I do not see both of them. My question is Should I continue building links and keyword anchor text for the home page Or should I switch them and start building keyword-rich anchor text for my baby headband page. I'm just wondering if the Search engine is confused by the two. When searching for the keyword baby headbands. I will sometimes show up for eight and nine. 8 is my home page and 9 is for the baby headband page. I have always shown up for the keyword "baby Headbands" for my home page.

[LoganRay]

Hey Tiffiny,

Typically your homepage is going to have much stronger PA than any other page, which means more pull on search engine algorithms. If your site started out selling baby headbands, chances are that was (and may still primarily be) the focus of content on your home page.Shifting algorithm focus to another page can be a lengthy and difficult process!

You've probably also got some links pointing to your home page with 'baby headband' anchor text - or variations on that - which is also contributing to your home page out-ranking your headband-specific page. As a whole, regardless of anchor text, you probably also have more links pointing to the home page.

I wouldn't worry too much about it though, if you've got 2 organic results for that keyword, you're even more likely to get the click!

[PB2007]

Thank you for your response. This is my homepage... www.princessbowtique.com

So you suggest all my content on the home page be all about baby headbands even though I have another category page selling baby headbands.

http://www.princessbowtique.com/baby-headbands/

[LoganRay]

Sorry for the confusion... I just meant that since that's your primary product, and at one point your only product, the page still has a strong focus on that topic. You need that baby headbands category page, and of course, you don't want to wipe all focus from your home page, so there's not a whole lot you can do here.

Some things you might try:

• update your home page meta data to focus on your brand and overall category (baby accessories maybe? sorry, not too familiar with your niche)
• move the content at the bottom of your category page above the fold
• in your home page paragraph, use 'baby headbands' as anchor text linking to the category page

[PB2007]

Thank you for the info.

For this: "update your home page meta data to focus on your brand and overall category (baby accessories maybe? sorry, not too familiar with your niche)"

Ok so to Clarify, I should focus the meta data on "baby Headbands, Baby Girl Headbands, Headbands for Babies" and then mention that we sell other things.

So maybe this meta Title:

Baby Headbands - Baby Girl Headbands - Infant Headbands - Baby Bow Headbands - Hair Bows for Little Girls at Princess Bowtique!

Meta Description:

Baby Headbands or Flower Baby Headbands  Beautiful Infant Headbands, Tutus, and Baby Hair Bows, Pettiskirts, and Baby Clothes at Princess Bowtique! 100% Satisfaction Guarantee. We sell the cutest clothes for babies!

Thank you,

Tiffiny