Facebook Ads Frequency Setting in Ad Set

[_Heiko_]

Hello Guys,

I have something which annoyes me already a long time with FB Ads.

When you set up a campaign and an ad set and you have in your ad set 3 different ads (which makes totally sense to test them against each other) facebook is deciding really often way too early which ad might be the best ad. Often the algorithm starts to prefer one ad already after a few hundred impressions and the other ads are not getting any impressions any more. I cannot find an option like in Google Adwords that just all Ads are shown the same amount of times and that I can decide then on my own which ad I prefer to run. Unfortunately I cannot find anywhere an option to disable this 'auto-optimization' and I didn't find anyhting in the web as well.

Would be pretty happy if someone can help me with this problem!

Thanks!

[Tymen]

Hi Heiko,

This option doesn't exist unfortunately. The only way to test this is to run 3 different ad sets I am afraid. In the Netherlands FB does some Support but they also couldn't help me.

Good luck and maybe if enough people start shouting for this (completely logical indeed) option FB will put an effort in making it.

Enjoy your weekend!

Tymen

[_Heiko_]

Yeah I am in contact with a fb consultant now as well - I will let you know once I have a response