Why doesn't MailChimp use an SSL certificate on their homepage?

[WickVideo]

MailChimp, one of the biggest brands in online marketing doesn't use an SSL certificate on their homepage...Is there a simple reason for this? Wouldn't they get an SEO boost from having one?

[MoosaHemani]

I personally think this is not really a big problem. The problem arrives what your page is accessible via both http and https.

Plus, the ranking plus for https is so minor that you might not even notice every time.

Just a thought!

[Martijn_Scheijbeler]

Well the rest of their site which requires a login does, I doubt that a company like MailChimp is going to have any boost by switching to HTTPS for just their homepage. To state once again, HTTPS is just another very small ranking factor on top of the other hundreds they already have. It's just been in the news more than others, so in the case of MailChimp who's been an authority in e-mail marketing I doubt they'll see any big changes due to the fact that they do or don't support HTTPS.