E-commerce website

[AbacoDigital]

Hi,

I have to do a SEO optimization on a huge e-commerce website, but i don´t know if i have to focus in Schema or meta tags ( page title, meta description) which of them is more important? how can I optimize the website?

Thanks

[Malika1]

Schema is slowly picking up and would be very beneficial and will be deemed important by search engines as its a joint effort by Google, Bing and Yahoo!.

Meta tags on the other hand have always been important. Page Title being the most important here.

[ChrisAshton]

There are a lot of elements to consider when doing an eCommerce SEO campaign and both schema and your page titles/meta descriptions form just small parts of it.

Are you currently researching how to SEO the site or are you at a point where the majority of work is done and you're looking to refine schema/meta info?

[MoosaHemani]

Talking from the experience e-commerce for a big website is one hell of a deal and if it’s a competitive market you need to deal with lots of stuff. You have to deal with everything from Meta details to UI, UX, schema and more.

http://www.inc.com/jayson-demers/17-essential-seo-strategies-for-e-commerce-sites.html

This post covers the initial game plan but there is always more to it.

Hope this helps!

[AbacoDigital]

Thanks Malika! I´ll take note

[AbacoDigital]

It´s a lot of work! Thanks Chris! I´ll take note

[Christy-Correll]

Hi Herbet, in addition to the great resource Moosa Linked to above, you may also want to check out our Beginners Guide to SEO. Actually, I'd make sure you understand and get some experience implementing all the concepts introduced in the Beginners Guide before tackling a few small to medium eCommerce sites, and then moving onto a large one once you've gained some valuable experience and built up your confidence in optimizing sites . Optimizing a large e-commerce site e-commerce site is quite involved, and is a huge investment of time and money.

To answer your first question, though, if you only have the resources focus on adding custom titles and page descriptions for your site OR schema tags at first, I'd definitely start with the titles and page descriptions. If you don't write your own and properly mark them up, then the search engines will have a much harder time figuring out what your pages are about, and will populate the page titles and descriptions for them in search results with whatever they can find on your pages.

[AbacoDigital]

Thanks!