To link or not to link | Do Follow or No Follow?

[HMCOE]

I want to link to an event on a separate ticket website from at least 20 major pages.

• Is it OK to post a description & title & links on those 20 pages that are the same? (duplicate - but account for less than 5% of total on-page content)
• Do you Link as Do-Follow or No-Follow? ... and why?
• Or should I just use their ticket widget and plug that registration form into those 20 pages. (There still is a link - do-Follow, but everything stays on the website)

I have been getting a lot of confusing answers as to whether have external links as follow or nofollow. If you know of any RECENT resources about the topic based on evidence rather than opinions that would help a lot.

[irvingw]

a) Is it OK to post a description & title & links on those 20 pages that are the same? (duplicate - but account for less than 5% of total on-page content)"

I would make them unique, if you're building out these pages just rewrite the tags it's too easy to not do.

2. nofollowing is always safer for your site. if the other site is not requesting the links to be dofollow, then nofollow them and protect your site.make the link open in a new window so you're not kicking the user off of your site

3. widget is good because it keeps people on your site longer and lowers bounce rate. Probably better for conversion rate too so it's you've getting a cut you want to implement whatever method will convert better.