How can you best use additional domains with important keywords

[moojoo]

Currently I have a corporate website that is ranking all right. However, I have some additional domains containing import search terms that I would like to use to get higher rankings for the corporate website, or allow these domains to generate more traffic for the corporate website.

What are best practice in using these domains with keyword terms, to make most use of them, for ideally both ranking as well as generating additional traffic. All input is highly appreciated.

[EGOL]

DOMAIN RULE #1:   It is easier to double your income by improving a domain that is ranking "alright" than it is to double your money by starting two brand new domains.

I might keep those domains in my registrar account, do nothing with them, and spend any time or money that I would have put into them instead into my corporate website that is ranking "alright".

In my opinion, getting new domains is the best thing my competitor can do - especially if he is ranking below me most of the time.  If this competitor is really clueless, I might offer to sell him the domains and use the money to buy beer 

Now, if that competitor dominates the web in my niche and is ranking above me everywhere.... If she gets two new domains, I might start sweating.

[MoosaHemani]

EGOL nailed it!

Probably the best use you are thinking of the domain would be to start another website and get it rank for similar kind of keywords which means you will have two domains giving you traffic and conversions. In my opinion, it is better to work hard on one domain and make it an above avg. domain instead of continuing two avg. domains.

The other use you might have thought is to redirect keyword friendly domain to relevant pages. If the domains are new and they don’t have a decent link profile, they probably will not help anyways. What if you build a decent link profile for my new domain? Good idea but the better idea is to spend that same time on your current website and build some quality links for that website and make it an above avg. one.

Just a thought!

[moojoo]

Thank you for your answer. I thought of forwarding using 301 and all though I think I have good experience with that, I rate higher for those words where I do have a keyword domain, I'm not sure if it really helps.

I'll take your advice and focus on the one website and perhaps, just perhaps, will I launch a secondary site with a different business model, so I can benefit of two kinds of customers and also claim a larger share in Google. Thanks!

[moojoo]

Thanks and indeed I will probably stick to this one url and put all work in that!