How To Rebrand A Company In The Eyes of Google?

[Eric_Lifescript]

Greetings,

Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips.

We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own.

What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends.

Thanks in advance for any advice.

Kind regards,

Eric Darby

[WhoWuddaThunk]

Contact a webmaster that could use the link juice, and sell all the extra websites to them for a hefty sum?

[alexkemsley]

Rather than ask them to take the links down, would it not be better to ask them to change the anchor text, would also pose a good opportunity to diversify your keywords and get a few naked urls in there. Depends largely on the number of links you are dealing with. Also build new links to reduce the ratio at the same time.