New Domain, Subdomain or Subfolder

[BetterAnalytics]

Hi All,

I am working with a bank that would like to rank as many parts of the company site as possible for the company name.  This includes the home page, a page on careers and a page on company reviews.

The question is, it is better to structure the careers and reviews content on a subfolder, subdomain or new domain.

Using subfolders to retain equity of the root domain site.americanbank.comamernicanbank.com/careersamericanbank.com/reviews

or  (use subdomains - you lose some of the main domain equity and it is counter to the Moz research)

americanbank.comcareers.americanbank.comreviews.americanbank.com

or set up new domains to overcome Google bias not to rank the same root domain in the top 7 to 10 results multiple times when displaying results for a company name.

americanbank.comhttp://americanbankcareers.comhttp://americanbankreviews.com

Thanks for your perspective.

[BlueprintMarketing]

Use a subfolder URL's like http://americanbank.com/

Only purchase new domains to protect company's name do not do it to rank and pressure during geo-targeting ( like you, for instance, you may in some cases THIS IS NOT ONE that I know of need a Russian IP and TLD to rank in Russia) So if you do not need to rank outside the United States just by the .net .org .com 's)

Using a subfolder will increase the domain and page authority as opposed to using the some domain that will be treated somewhat like a new domain by Google. There are advantages and disadvantages to each however if you want to rank you want to use subfolders primarily if you want to separate your site into different branches, and maybe some of them are for landing pages and some are private for content that is sensitive in nature want to use a subdomain.

An example of how much more power you can get out of the site by using a subfolder versus subdomain John Doherty an extraordinary SEO did this to hot pads here's a large photo below

https://twitter.com/dohertyjf/status/563871687247003649

http://i.imgur.com/K2oi8J8.png

http://i.imgur.com/K5aoxWX.png

I am sure you can find similar cases using this

http://topsy.com/trackback?url=http%3A%2F%2Ftwitter.com%2Fdohertyjf%2Fstatus%2F563871687247003649

should not redrect me to  americanbank.com/business (unless for very good reason)

It appears you may be keyword stuffing your URLs. Maybe not intentionally I am not blaming you of anything but be careful Of the word business, it's not needed that many times.

You have a big redirect problem you should not use 302 redirects to the homepage (try it using this https://varvy.com/tools/redirects/ )  you have a very slow page load time as well unfortunately https://varvy.com/pagespeed/

http://i.imgur.com/oqj8hjT.png

I only keyed in your URL "https://www.americanbank.com"  the server redirected to what is shown below

Scan for: https://www.americanbank.com/index.php/business
Hostname: www.americanbank.com
IP address: 198.61.143.68

System Details:
Running on: Apache/2.2.15

I checked for malware and what your sites running on my crazy sorry but it tells me a little bit more about your internalstructure

https://sitecheck.sucuri.net/results/www.americanbank.com/business  I will run your site through deepcrawl.com as well in order to show you more issues.

List of Links Found

/business
/personal
/about-us
/ask-us
/security-center
/locations
https://www.americanbank.com/about-us/mobile-deposit
https://www.americanbank.com/ask-us/hurricane-preparedness
https://www.americanbank.com/about-us/online-statements
/business/loans
/business/loans/term-loans
/business/loans/lines-of-credit
/business/loans/sba-loans
/business/loans/construction-loans
/business/banking
/business/banking/checking
/business/banking/savings
/business/banking/cds
/business/banking/cards
/business/banking/online-banking
/business/banking/mobile-banking
/business/banking/phone-banking
/business/business-services
/business/business-services/ach
/business/business-services/digital-deposit
/business/business-services/merchant-services
/business/business-services/imaged-lockbox
/business/business-services/payroll
/business/business-services/positive-pay
/business/business-services/wire-transfers
/business/business-services/night-drop
/business/business-services/business-bill-pay
/business/investments
/business/insurance http://ipindetail.com/ip-lookup/198.61.143.68.htmlRackspace is an excellent hosting company however if I was a bank I would be on FireHost.com now https://armor.com I need to run your site through https://www.deepcrawl.com or screamingfrog.co.uk/seospiderIn order to get an idea of what's going on. However I can tell you that for things you want to rank for a subfolder is better than a subdomain. Hope I was of help, Thomas

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