What I am Doing Wrong with My Rank

[Threeding.com]

Hi,

I am doing something wrong but I don't understand what is the issue. The rank of my website for a particular keyword is by far lower than one of my competitors (they are in top 20 while I am not even in top 50 in google).

I did all fixes recommended by MOZ, I have higher number of backlinks (natural built), relatively similar social media activities, bigger content but still I'm far away.

Do you have any idea what is wrong?

Best,

Tony

[antonioaraya]

Can you share more details like the keyword you are trying to rank and your website? one of the options could be the keyword it's too competitive e.g. "insurance", or your website has technical problems that are avoiding to rank for any keyword.

[Threeding.com]

Hi Antonio,

The key keyword I target is <3D printing models>. I believe it is not very competitive.

I have onsite optimised the website and Moz tools don't indicate any technical issues. The website is www.threeding.com

best,

Tony

[antonioaraya]

Perhaps it's more competitive than you thought. I google for "papaya 3d printing models" and you are ranking 5th. For "flatiron building 3d printing models" 8th. So if for those long tail terms it's difficult to rank, "3d printing models" should be more difficult. I saw a lot of AdWords ads for that keyword and according to Keyword Difficulty (https://moz.com/researchtools/keyword-difficulty) "3D printing models" on Google US scored 73%: Highly Competitive.

One thing I noticed is that you have a "cannonical" meta name and not "canonical". Don't think this it the reason of the problem, but you should address it.

[Threeding.com]

Thanks a lot, Antonio.