Avoid Keyword Stuffing in Document

[tigersohelll]

Hi All,

On my on-page-grade-report its suggested not to use keyword more than 15 times.

Its a eCommerce site and we have brands and we have ranges within the brand. Now the problem i am facing is before each range the brand name is mentioned

For eg. Levis is the brand and 501 is the range - the brand page is being optimized  for keyword "Levis".

All ranges for Levis is listed on same page as Levis 501, Levis 503, Levis 506 and so on...

As the ranges are above 15 in number my main keyword "Levis" is being used well over 15 times.

I would appreciate if you guys can suggest if its very necessary to remove repetitive keyword before each range i.e call it Just 501, 503, 506.

Or can i leave it as it is.

Let me know your views,

Sohail

[MoosaHemani]

It is important not to stuff the keywords in the content but from this I usually mean not to add keywords where it doesn’t make sense. If I would be at your place I would have thought from the user point of view.

Will the user be fine if they see the range with a brand name? If yes, I probably would go for it but if not I have to think about the alternate solution.

Whenever you are stuck with this kind of stuff, think about your customers more than SEO or Google as your customers at the end of the day are going to help you grow.

Just a thought!

[EGOL]

my on-page-grade-report its suggested not to use keyword more than 15 times.

If you write in natural language you will probably use the keyword many times in an article - especially in an article that is quite long.   If you try to follow this rule, then I am quite sure that your articles are going to start stinking.

I looked at two of my most popular articles, that each rank on the first page of google for very difficult, very commercial queries, where competition is thick.  In one of those articles, I used the keyword over 120 times.  In the other it was used over 100 times.

In my opinion, Moz should edit this advice.  I have heard people ask about it in Q&A many times.  I think that it builds unnecessary concern in conscientious people and it simply does not hold up in practice.  The person who wrote it should reflect upon the advice that they are giving and go out into the SERPs and see if it holds up.

How many people are writing poorly and unnaturally trying to follow this rule?

[MattRoney]

Thanks for that feedback, EGOL! Noted.

tigersohelll - EGOL and Moosa are correct. The guidelines in On-Page Optimization are intended to help folks stick to keyword targeting best practices, but the most important thing is to have natural, high-quality content that's useful for your visitors. For a brand name like "Levis" on an ecommerce site that sells Levi's, it'd be pretty reasonable to have more than 15 instances of the term.

Also, keep in mind that the same tool is used for more long-tail keywords, which could get pretty cumbersome if repeated too often. Say you were grading a page for the term "buy dark khaki levis 514." It'd be pretty tough to work that in organically 15+ times, and even tougher to make it seem natural! For something much more broad, though, like "levis" on its own, you should be perfectly fine.

Does that make sense?

[EGOL]

Matt, when explained that way I agree.

My comments address "levis".  But when you look at "buy dark khaki levis 514" then 15 times is pretty heavy even on long content.

[MattRoney]

For sure. Doesn't mean we couldn't clarify things a bit better!

[tigersohelll]

Hi Egol/Matt/Moosa,

Many Thanks for your responses, Its more clear to me as consciously I am not repeating the brand keyword, Its just that the ranges are known with the brand name as prefix with the range name.

I checked in keywordtool.io and the searches made by users for the ranges are 99% with the brand name + range.

So i shall stick to it as it is and ignore the warnings on on page grader.

Its just that, psychologically you want to see a green score on grader tool.

Thank you again

Sohail

[photooseu]

Hi,

I'm new to MOZ and I love the tools. I run a couple of websites that I have optimized with the Yoast SEO plugin.

Yoast tells how many keywords and if it's enough or to less. In my case all websites meet the Yoast credentials.

Now I'm running each page through MOZ and I got all A grades which is great, but many pages I have keyword stuffing.

If the article is 2000 words or just 800, it's the same error. Yoast counts words/keywords depending on the length of the article.

I don't see this within MOZ and I doubt if an article is 2000 words I can't use the keyword 20 times, that's just 1% but MOZ tells me stuffing.

Would also like to learn more about this.

Oscar