Should I change client's keyword stuffed URLs?

[EricLee123]

Hi Guys,

We currently have a client that offers reviews and preparation classes for their industry (online and offline). One of the main things that I have noticed is how all of their product landing page urls are stuffed with keywords. I have read changing url's will impact up to 25% traffic and to not mess with url's unless it is completely needed. My question is, when url's are stuffed with keywords and make the url length over 200 characters, should I be focusing on a more structured url system?

[aarongray]

Hi Eric,

This is a hard one, if H1 and the URL are the same and there is other issues with keyword stuffing then maybe look at changing it. I would never change URL's unless I 100% know that's the issue as it could give you more harm than good. If it's not hurting your client now I wouldn't change it. No point fixing something that's not broken in the way of rankings. From a click through point of view it doesn't help having a really long URL.

These two posts are really good about URL's. I hope this helps.

https://moz.com/blog/15-seo-best-practices-for-structuring-urls

https://moz.com/blog/should-i-change-my-urls-for-seo

[GrowthHackingGooglesIndex]

I find it impacts 22% of traffic actually.