Website rankings, OSE and Backlinks

[FPK]

This post is deleted!

[kevin.loesken]

Hi there! I'll try to explain a few reasons why this might be happening:

There are two types of link data we capture: external and internal linking pages. In order for us to discover backlinks to a site, we need to crawl the sites and pages linking to it. Once we can find those links, we will then be able to crawl a site to find pages it links to and so forth.

If you don't see any inbound links from external sites, note that the Mozscape index is still growing! Keep in mind that, while large, our index doesn’t cover the entire web. If you have a smaller site, it’s possible we haven’t crawled the domains linking to it. Search the pages linking to yours to see if we have indexed their links. If you need help with link building, we've got a fabulous guide here!

For some more in-depth info, here's how we compile our index:

- We grab the most recent index.
- We take the top 10 billion URLs with the highest MozRank (with a fixed limit on some of the larger domains).
- We start crawling from the top down until we've crawled 90,000,000,000 pages (which is about 35% the amount in Google's index).
​

So, if the site is not linked to by one of these seed URLs (or one of the URLs linked to by them in the next update) then it won't show up in our index.

Other tools, such as Webmaster Tools, Ahrefs, and Majestic will alway show more link data as they target the quantity of links, while OSE focuses more on quality and Domain Authority. It’s best to use all the tools you can to obtain a full backlink profile; I've got a post here that details why and how that is!

Mozscape focuses on a breadth-first approach. Therefore we almost always have content from the homepage of websites, externally linked-to pages, and pages higher up in a site's information hierarchy. However, deep pages that are buried beneath many layers of navigation are sometimes missed and it may be several index updates before we catch all of these.

We update once a month and you can view the next scheduled update here: http://moz.com/products/api/updates

Hope this helps provide some clarity!

Kevin
Help Team

[FPK]

Okay so you gave me a long winded answer about how OSE doesn't crawl all the backlinks and I should use other link analysis tools, some of which are paid when I choose to go with Moz because of your reporting system and it's tools you guys provide...

So there is a possibility my competitor Excel Driving could have a decent linking profile. I'm still baffled how this site which is a pagerank 0 compared to my pagerank 2 site is still doing better with no onpage optimization and just 1 3 star google review. Can you explain how their Google Business listing is ranking better than mine in the search as well?