Point an expired domain name to web page on website.

[Peo1987]

I've found an expired domain name with the words Electrical Inspection. its a .co.uk domain. Apparently this key word has a search query of over 1000 per 12 month. I was thinking of purchasing it and having it redirect to one of my pages which is for electrical installation condition reports which is basically an electrical inspection.

Is it worth purchasing and pointing to the page on my website (redirect) and how can I go about making it known to google? submit to webmaster tools and create a blog to do with EICR's?

thanks for any help and advice

Kev

ps I found it on https://www.expireddomains.net

[TimHolmes]

Before even thinking about this have you checked and looked into the backlink profile of this domain  and performed some kind of audit, there could be a whole heap of nasty links still pointing at the site just waiting to be reignited which may potentially do some harm. On the flip side, it could also be a boost if they are good sources of relevance. But perform some due diligence on the domain before pointing anywhere..

[Peo1987]

Hi yes I've done an audit on the back links and currently it has none. It was registered in 2014 and has zero back links. That said I want to direct it to the page on my website and not the home page.

I need advice on how to implement this so I need a strategy if anyone can help.

301 redirect, Meta and meta title tag thats unique and not picked up by the current web page etc. Its something I've not done before. Also whats the best strategy for notifying search engines.

cheers - Kev

[Eric_Rohrback]

How many times has it been owned and dropped? It might be possible that the domain has backlinks but all the sites are blocking the bots you're using to check. If it's been frequently picked up and dropped, then I would stay clear. You might be getting the trash after others have abused it.

[Peo1987]

This post is deleted!

[Peo1987]

It has been owned once. I also did a search on the old website content and I can see why they never had any look with it as it was really badly thought out with no seo in place.

[TimHolmes]

For me if the other site has very few quality /relevant backlinks that will help and you are not planning on using the domain for brand purposes then there is very little need to link it up. I would instead look to concentrate on improving your own pages with the best content you can muster.

Having an exact match domain that is not being used as the primary sites URL will not likely add any value. I believe EMD don't really hold any value like they once did and it is more about the content, although some may disagree.

As it is a .co.uk however, you could still buy it to hold on to for the sake of a few pounds and possibly use it for a campaign URL used in adwords or on printed flyers.

[MarieHaynes]

If this domain has no backlinks pointing to it, then most likely the only benefit that it would give you would be for direct type-in traffic. In other words, if this is a url where people would regularly be visiting that url directly it could bring some visitors to your site.

But, if you're just buying it because it's an exact match domain and then forwarding it to a page on your site there is likely no SEO benefit at all.