Our domain is ranking quite ok on google.ru, but not at all on Yandex. What could be the main differentiator here?

[Unilin]

Hi,

The internet let me down on this one.

What's the issue? We are ranking quite ok on the most important keywords for our business with our .ru TLD on Google.ru. On Yandex however we don't seem to rank at all.

What could be the main differentiating factor here? Could the fact that our servers are in th US play a role?

Thank you for your time.

Jacob

[rjonesx. 0]

The location of your servers is unlikely the cause. Google and Yandex's ranking algorithms are different enough to cause differences, but it is worth further investigation...

1. How many links do you have and do they tend to be from US sites? Do those sites that link to you block the Yandex bot?
2. What do your competitors look like on Yandex vs. Google? Are they using spammier techniques? 
3. Do you have Yandex webmaster tools set up? Are there any problems there that you don't see in Google Search Console?

These are some starting points, but you may end up having to make a decision as to whether you want to prioritize Yandex over Google. In nearly every country in the world I would advise against this, but Russia and China are close calls.

[mickburkesnr]

Search engines work out how websites rank rather differently from each other. My site has only just had pages rank on Google, while on Bing they're ranked for a number of months. And even then the rankings are different across the two. Like Russ said, you may need to prioritise one over the other. In my case Google has started to take notice of my site even though Bing noticed it months ago. I would bet that sooner or later Yandex will do the same for you.