Facebook Share Percentage - On Blog Posts

[JoaoCJ]

Hi everyone,

I'm trying to find a way to give each post we are creating a quality status.

Since bounce rate on this case isn't really a viable option (Blog Behavior) since people could stay 10 mins reading it and then go elsewhere without interacting.

I'm looking for a way to focus on facebook sharing, lets say something simple like "Facebook Shares / Sessions" per each blog post, while I can have an idea on my own data, lets say my highest is 4.1% of all people that go to that post end it up sharing it.

But I wonder on average what would you consider a good engagement post, what would that percentage might be?

Thanks in advance.

[DmitriiK]

Hi there.

Well, there is no unified answer to your question, since the industries, marketing budgets and the way those budgets are distributed is vary from case to case.

Here is an article on benchmarks by industry, but I wouldn't really pay much attention to this benchmarks (read previous sentence): http://blog.hubspot.com/marketing/social-media-engagement-industry-benchmarks

Now, what I'd recommend is to set your own benchmark and go from there. Just use, let's say, the number of new (or not) visits, brought to your website per social media share. If you have enough data and engagement to play with, you can go step farther and track how many of those visits become conversions and so on.

This way you can set up your average or minimum benchmark on how many shares you need to get and at the same time you can see which type of content is working better for you.

Cheers.

[troy.evans]

Hello!

I think Dmitrii's response on this is quite valid, these metrics will vary across industries. Here is a post that does a good job of facilitating an answer to the basic question of how to define post engagement benchmarks.

http://simplymeasured.com/blog/facebook-engagement-rate/

From what I've read about Facebook engagement rates it seems that for pages with under 10k likes the average is around 1%. For more popular pages it would seem that the average engagement rates only go down from there...

Whatever you end up defining as the metric ratio you want to track, the average/benchmark will be derived from past posts and how well they have performed with the same engagement definition.