Why is my Bing traffic dropping?

[EcommerceSite]

In the middle of September we launched a redesigned version of our site. The urls all stayed the same. Since site launch traffic in Google has steadily increased but Bing traffic has dropped by about 50%. Any ideas on what I should look at?

[Guest]

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[katemorris]

Have you claimed the site in Bing Webmaster Tools? How's the indexation in there?

[EcommerceSite]

I checked all the regular stuff. My Google traffic is probably up by about 10% so if it was something like a robots problem I think Google would have picked it up as well which is why I am so unsure on what to look at.

[EcommerceSite]

I have claimed it, the indexation since site launch has really decreased. Any ideas on what would cause my index to decrease while it would stay the same on Google?

[katemorris]

Any number of things. I'll try to list a few here:

• Banned bingbot or its IP address range in your robots.txt or .htaccess file
• Changed to https recently?
• Sitemap has many errors - Bing is much pickier than Google on this.

Did anything change about the site recently? Bing is much pickier about the data they get, the links you get, and ANY kind of overoptimization.

[EcommerceSite]

Robots.txt and htaccess are both good.

Switched to https over a year ago

Sitemap has no errors.

We did a site redesign and launched. All of the urls stayed the same though.

[katemorris]

Hmmm, then this is most likely a Bing over-optimization issue. Like I said before, they are infinitely pickier and they don't communicate as much.

Your URLs stayed the same, but did you add any content in the redesign? Are you willing to share the site with us?

[EcommerceSite]

Just noticed this response. I got a hold of someone at Microsoft and what happened was the site was never re-indexed as https. This drop in traffic lasted a few 6 weeks or so while the site was being re-indexed. It is now back to normal. So strange there was a year delay in htps indexing.