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    4. 301 Redirect / cross-domain canonical to a URL w/ Ampersand

    301 Redirect / cross-domain canonical to a URL w/ Ampersand

    Technical SEO Issues
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    • Gatelist
      Gatelist last edited by

      I have a question regarding ampersands,

      we are needing to redirect to a URL w/ an ampersand in the URL:

      http://local.sfgate.com/b18915250/Sam-&-Associates-Insurance-Agency

      Will Google pass page authority/juice despite the fact that there is an ampersand in the URL, if we were to 301 redirect or cross-domain canonical to the url?

      Should we 301 redirect to http://local.sfgate.com/b18915250/Sam-%26-Associates-Insurance-Agency instead of http://local.sfgate.com/b18915250/Sam-&-Associates-Insurance-Agency?

      I don't have the option of removing the ampersand

      Thank you for your time!

      1 Reply Last reply Reply Quote 0
      • Horizon
        Horizon last edited by

        Hi,

        I use VB redirects to URLs with ampersands regularly and cannot report anything but noticeable value being passed down in doing so.

        I'm not a coding expert (so I would suggest that consult one in the first instance) but I would imagine it depends largely on the language you are writing the redirect in? For example, in PHP there are quite a few uses for the & character, so you may need to escape & with a preceding \ or by the use of $ - meaning to match the query exactly.

        The best advice I can personally give from my experience is - if the redirect works for a human, it will work for a bot.

        Hope that helps.

        Matt

        Gatelist 1 Reply Last reply Reply Quote 1
        • Gatelist
          Gatelist @Horizon last edited by

          Hi Matt,

          Thanks so much for your answer.  I also believe the best rule of thumb is"if the redirect works for a human, it will work for a bot."

          Your answer helps greatly!

          Thank you for your time!

          1 Reply Last reply Reply Quote 0
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