Sitelinks Issue - Different Languages

[ggpaul562]

Hey folks,

We run different ccTLD's for revolveclothing.com (revolveclothing.es, revolveclothing.com.br, etc. etc.) and they all have their own WMT/Google Console with their own href lang tags etc.

The problem is this.

https://www.google.fr/#q=revolve+clothing

When you look at the sitelinks, you'll see that one of them (sales page) happens to be in Portuguese on the French site. Can anyone investigate and see why?

[Martijn_Scheijbeler]

Hey Jarred, Which one? http://take.ms/xTPyo My Portugese is terrible these days.

[DirkC]

If you look at the results on Google fr - I find it more surprising that apart from the first result - all the other results that are shown are coming from the .com version rather than the .fr version. If I search for Revolve cloathing on google.pt - I only get the US results & instagram.

You seem to use a system of ip detection - if you visit the French site from an American ip address you are redirect to the .com version (at least for the desktop version) - check this screenshot from the French site taken with a American ip address: http://www.webpagetest.org/screen_shot.php?test=150930_BN_1DSQ&run=1&cached=0 => this is clearly the US version. Remember that the main googlebot is surfing from a Californian ip - so he will mainly see the US version - there are bots that visit with other ip's but they don't guarantee that these visit with the same frequency & same depth (https://support.google.com/webmasters/answer/6144055?hl=en). This could be the reason of your problem.

On top of that - your HTML is huge - the example page you mention has 13038 lines of HTML code and takes ages to load ( 16sec - http://www.webpagetest.org/result/150930_VJ_1KRP/ ). Size is a whopping 6000KB. Speed score  for Google : 39%. You might want to look to that.

Hope this helps,

Dirk

[gfiorelli1]

The Dirk answer points to some potential answers.

Said that, when I click on your SERP's link, I see others sitelinks (just two):

• the first >>> Robes
• the second >>> Вся распродажа.

As Dirk pointed out, your site has detected my IP (quite surely, but maybe it is user agent), and when I click on the second sitelink I see this url: http://www.revolveclothing.es/r/Brands.jsp?aliasURL=sale/all-sale-items/br/54cc7b&&n=s&s=d&c=All+Sale+Items.

The biggest problem, when it comes to IP redirections, is that they are a big problem in terms both of SEO and usability:

1. SEO, because googlebot (and others bots) will mostly be redirected to the USA version due to their IPs, even though Google crawls site also from datacenters present in other country (but much less);
2. Users, because you are making impossible, for instance, to a Spanish user to see the Spanish site whenever they are not in Spain. And that really sucks and pisses off users.

There's a solution:

1. making the IP redirection just the first time someone click on a link to your site and if that link is not corresponding to the version of the country from were users and bots are clicking;

2. presenting the links to the others country versions of your site, so that:

3. bots will follow those links and discover those versions (but not being redirected again);

4. users are free to go to the version of your site they really need (but not being redirected again if coming from those country selector links).

Said that, it would be better using a system like the one Amazon uses, which consists not forcing a redirection because of IP, but detecting it and launching an alert on-screen, something like: "We see that you are visiting us from [Country X]. Maybe you will prefer visiting [url to user's country site]".

Then, i just checked the hreflang implementation, and it seems it was implemented correctly (at least after a very fast review with Flang).

I tried to search for "Resolve clothing" in Spain incognito and not personalized search, and it shows me the Spanish website and Spanish sitelinks correctly;

I tried the same search from Spain but letting Google consider my user-agent (setup for English in search), and I saw the .com version and English sitelinks (which is fine).

Remember, sitelinks are decided by Goggle and we can only demote them.

To conclude, I think the real reason has to be searched not in a real international SEO issue (but check out the IP redirection), but to a possible and more general indexation problem.