Finding main keywords associated with a competitors page

[MarkWill]

A key part of my content creation decision is identifying keywords that have been successful for competitors. Ahrefs has a feature that allows me to see the keywords that have resulted in organic traffic for a particular page. So, for example, I can identify CompanyA as a competitor, find their top pages and, for each one, find the keywords that drove the most traffic to each of those pages. The information reported includes the monthly search volumes associated with each keyword, plus the number of visits driven to the page based on that keyword.

That is very interesting to me. I am a long time Moz subscriber and want to find a way to do this here. Is there any way to do this with Moz features? I can't justify both a Moz and AHrefs subscription so I have a tough choice to make if Moz doesnt' support this. I'm hoping I am just missing that here.

Thanks.

Mark

[BlueprintMarketing]

using the keyword research tools Moz supplies are excellent they even pull from SEMRush I would strongly recommend keeping Moz it is a foundation tool in my opinion.

Obviously if you use Moz tools in concert with other tools you will get more data which is important. However if you have to pick just one Moz offers far more than Ahrefs this is coming from somebody that uses Moz, Ahrefs, majestic, deep crawl, SEMrush, SERPS, SpyFu cnd much more.

Keyword & Ranking Tools

Rank Tracker
Get reports on how your keywords rank on your pages.

Keyword Difficulty
Check keyword popularity and analyze ranking factors.

On-Page Grader
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[MarkWill]

Thank you, Thomas. Yes, that's pretty much in line with my thinking. I have used Moz for quite some time and it is indeed very rich in functionality. It's just a shame that - for this particular scenario (finding the keywords that result in traffic to competitive sites) - there doesn't seem a way to tackle this with Moz.

I was hoping there was some functionality or some combination of features that would allow me to get to this on Moz. It speaks to the breadth of the Moz feature set that I was initially assuming it was there somewhere but I just hadn't located it yet.

Thanks again.

Mark

[LayGiri]

I do believe this is not currently possible with OSE. I see the top pages tab - I see the page authority, social shares and inbound links... But that's about it with OSE. As far as I know... I'd be interested in seeing what the staff here have to say about this one.

[MarkWill]

Thank you, Ifemidayo. Yes, that's my conclusion too, though I'd love to be proven wrong There are a number of competitive sites (Moz, SEMRush. SearchMetrics, Traffic Analysis App and so on) that provide this so it is a little surprising Moz doesn't offer this analysis.

Like you, I'd love to hear from Moz folks on this.

Thanks.

Mark

[BlueprintMarketing]

I assume that you have the competitors in a campaign on Moz analytics?

if you do you will get the  will data on the domain of your competitor when added.

( This is somewhat new)

find their top pages and, for each one, find the keywords that drove the most traffic to each of those pages. The information reported includes the monthly search volumes associated with each keyword, plus the number of visits driven to the page based on that keyword.

OSE You can find their top pages, you would have to use the keyword tool for the more granular information.

If you put the keywords into a Moz campaign you will see all the information you're looking for.

truthfully were looking for a tool just to do competitor keyword analysis I would use SEMrush or SpyFu however adding these keywords to Moz give you a lot of insight once you are done with your initial round of research you will want to continue to research I know this. But combining SEMRush with Moz will be inexpensive and more powerful than AHrefs for what you have described.

[BlueprintMarketing]

do keyword difficulty tool will allow you to show whose ranking for what in the niche you're competing in. Ad words is an excellent and free keyword tool as well.

see what the competitor is showing up for using fresh web explorer place the competitor in

https://moz.com/researchtools/fwe/

then

https://moz.com/researchtools/keyword-difficulty

keyword research can be conducted but should always be conducted using a variety of tools.

I don't mean to be redundant I hope this helps.

Tom

[MarkWill]

It does, Tom. Thank you.

Mark