How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

[vivekrathore]

How does Indeed.com make it to the top of every single search despite of having duplicate content. I mean somewhere google says they will prefer original content & will give preference to them who have original content but this statement contradict when I see Indeed.com as they aggregate content from other sites but still rank higher than original content provider side.

How does Indeed.com make it to the top of every single search despite of having aggregated content or duplicate content

[Fuel]

Hi there,

Indeed.com is a massive site with a solid domain authority (93/100), links, and social metrics - to name a few important factors. And, as a website that posts listings, the duplicate content probably wouldn't be as big of an issue for them in the eyes of search engines as it would be for other types of sites. And, though the content might be pulled from other areas, it is user-generated in a lot of cases which could be treated differently than regular website content entered in through a CMS. The same could be said for similar types of websites in other industries, like Zillow or Amazon.

I am sure others will weigh in but that should help clarify.

[Toddfoster]

Hello Anirban,

The main reason large-scale websites like Indeed feature so prominently on SERP's is that there are more ranking factors at work than just content. While Panda has been created to avoid duplicate content issues and it is widely known that duplicate content can lead to penalties and reduced ranking potential, duplicate content can be over-shadowed by other ranking factors, like a website's link profile and it's Authority relative to websites in its niche.

For example, Wikipedia is widely cited by webmasters around the world, but it features a lot of repetition and is an internal linking nightmare where crawling and indexing are concerned. That being said, it is normal to find a Wikipedia page every time a "What Is" query is made.

Youtube is in a similar situation. There are duplicated videos and content galore on that domain, but it is linked to so frequently that it simply cannot be beaten when it comes to domain authority and relevance.

While Indeed is probably being impacted by duplicate content, this pales in comparison to its link profile and the relevance it has in its industry.

Hope this helps! Let me know if I can help with anything else.

Best regards,

Rob