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    4. Are breadcrumbs still relevant with interlinking?

    Are breadcrumbs still relevant with interlinking?

    Link Building
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    • OxfordDigital
      OxfordDigital last edited by

      Are keyword rich breadcrumbs still a beast practice when setting up navigation and internal links within the website?

      1 Reply Last reply Reply Quote 0
      • tretanto
        tretanto last edited by

        Breadcrumbs are clearly useful but I would make a distintion between two perspectives:

        1. Google: breadcrumbs are strongly recommended as part of a structured data implementation in order to get a clearer picture of our site's structure.
        2. User: breadcrumbs can a be lifesaver when site structure is so deep that main navigation is not enough.

        I usually skip the use of breadcrumbs for very simple structures and make it a must for complex and deep structures like ecommerce sites. For those cases in between I go for the better ux.

        1 Reply Last reply Reply Quote 4
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