Review site using canonical tag in a puzzling way.

[McTaggart]

Have just been looking at a review site and they're using the canonical tag very strangely, to me.

For example, they may have several pages of reviews of the same item - they use the canonical tag on page 2/3/4 to point back at page 1 - and yet there is no duplication between the pages.

Any idea why they might be doing this?

[Andy.Drinkwater]

It sounds to me like they might be trying to follow some advice but got it a little wrong - or perhaps they were expecting duplication but it never happened? Perhaps it came out-of-the-box like that?

There is no SEO benefit or trickery to why they are doing this though.

-Andy

[McTaggart]

Yes I agree Andy - many thanks for your response - can't see any logical reason - I took a look at Tripadvisor, out of interest - and although they're not using canonical tag oddly like the site I mention above, they were using the same title tags for each page of reviews (on same hotel) - which, again, doesn't seem logical - surely better if they simply add page 1, page 2 and so on to Title Tag?