Sites still rank who don't seem like they should. Why?

[wearehappymedia]

So you've been MOZing and SEOing for years and we're all convinced of the 10x factor when it comes to content and ranking for certain search terms... right? So what do you do when some older sites that don't even produce content dominate the first page of a very important search term? They're home pages with very little content and have clearly all dabbled in pre Panda SEO. Surely people are still seeing this and wondering why?

[emarketexperts]

Hi Radi,

You are not alone. Its the question that all SEO's ask? Why him ?.  There is no simple answer for this. Have you compared all your metrics with competitors? I would highly recommend you to see the below video of Rand Fishkin. Hope it answers all.

https://moz.com/blog/why-you-might-be-losing-rankings-to-pages-with-fewer-links-worse-targeting-and-poor-content

[MattRoney]

Hi Radi!

It looks like you're a Pro member, so one thing I'd suggest is to run a Full SERP Report on the keywords you're concerned with using the Keyword Difficulty tool. It can give you a better sense of what's going on.

Cyrus made a great video on the report here.

I hope that helps!