Backlink redirects and resulting SEO impact

[mikekeeper]

Hi,

Please see the target URLs on the links in this article: http://www.nextgov.com/technology-news/tech-insider/2015/07/government-hacked-yet-again-its-time-make-government-cybersecurity-national-issue/118561/

As you can see, there is a redirect in place, presumably for tracking purposes.

Do these links carry full SEO value?

[PatrickDelehanty]

Hi there

I wouldn't worry about this. It looks like a way to track and show users ads. Forbes does this as well.

It's not an issue, as Google has stated they will follow redirects and it won't have much of an impact (using this as it shows that one redirect doesn't effect value too much). However, if you are seeing that redirects more than one time (creating chain redirects), then yes, update it as soon as you can, as each redirect depletes value and equity.

Hope this helps! Good luck!

[BradsDeals]

The links I looked at were being passed through with a 301 status code, which would be fine for SEO, but then they're passed through a 307, which is a temporary redirect akin to a 302. This Moz article notes that most major crawlers treat it the same as a 302, which implies that it's unlikely to pass any link value through to the destination site.