Linking root domains to your own site

[unlimitedairbrush]

I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks

[UmarKhan]

Hey Derek,

As I understand your question, you're referring that your competitor (abc.com) is showing under linking domain section, right?

Well it usually happens when your internal pages linked with each other and it's a good recommended practice. As far as the score is concerned, I think you're referring to "Page Authority". It means, the power of that page in terms of external links and other metrics. The more powerful links you're getting to that page, the more high that score will be.

See this explanation:
https://moz.com/learn/seo/page-authority

I'd suggest you to check out this guide for using OSE more efficiently:

https://moz.com/help/guides/research-tools/open-site-explorer

Hope this helps,

Have a good Sunday!

Umar

[Andy.Drinkwater]

Hi Derek,

I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this?

This won't help with what you are trying to do. DA (Domain Authority) will build over time as you start work on your SEO. I suggest you read their Beginners Guide to SEO as this will give you a good understanding of what you should be doing on your site.

You will find that every site has Internal Links to their own pages. This is gained through Menus or Inline Links where you reference another page on your site. This is used to help Google understand which of your pages are more important and is useful when you are crafting your site structure.

A big part of your SEO strategy, should be External Links. These will help further boost your DA, but there is a very definite art in doing this and I suggest you read these references before even starting.

• Link Building in a Post Panda World
• Beginners guide to Link Building
• Link Building: The Definitive Guide

I would also have some sort of content strategy in place as this will help you establish trust with Google and get some great content written for your blog (if you are running with one).

I hope this helps a little.

-Andy