The best click to call tool

[corn2015]

Hi,
Can you please tell me what is the best cost per call tool to use? Is the google mobile click to call feature effective? A client who runs a local business wants to increase the amount of calls their business receives.

[TheeDigital]

It sounds like this is for PPC? Instead of call extensions, you may want to try call only campaigns. We've had huge success with these with local service area businesses.

[Everett]

Hello Cornelius,

This should answer your question if it's about PPC: https://support.google.com/adwords/answer/2453991?hl=en

For organic (and PPC) traffic you can try Call Rail in order to track conversions that began online and ended up over the phone:

Here's a post that walks you through most of it: http://www.goinflow.com/website-call-tracking-for-your-clients/

[corn2015]

The client is intrigued by the clal only campaigns. You mentioned that you had success with them. Can you please give me any tips for success?

Cornelius