Best approach for international multi country SEO

[seobackbone]

Hi all

We're working with a client that is in the travel industry and they already have a relatively new site (setup in September 2014) which is on a .com domain

We've completed a digital strategy for them and have identified 12 key markets within Europe, North America, South America and the Asia Pacific region. We have suggested an approach of setting up individual local websites for these countries and for countries in the same region sharing a common language (like USA & Canada) we're thinking to use a subdomain on the existing .com (eg. amaricas.clientdomain.com)

Does this sound like a solid approach?

thanks

[Mobilio]

This is popular question for multilingual or multi-regional sites. And answered many times: https://support.google.com/webmasters/answer/182192?hl=en The main problem is that this questions have many answers. And all of them are right, some more, other little more.

Just don't forget that no matter what way you select you need to keep relevant language links to each language site. And keep hreflang to other language sites too. https://moz.com/learn/seo/hreflang-tag https://moz.com/blog/hreflang-behaviour-insights https://moz.com/blog/open-source-library-tool-check-hreflang https://moz.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool