Need advice and smart solution for H1

[teconsite]

Hi!

I've been quite a long time trying to find a solution to the html structure of a webpage that I'am auditing right now. But I need your valuable help!

The problem is the following:

Actually, they have different sections inside. The structure is something like this

Masters - Degrees - Programs - About us - News

And if you go to the Masters Section you will find something like this

Masters

• Master number 1 in Tourism (brand.com/master/master-number-1-tourism)
  • Presentation
    (brand.com/master/master-number-1-tourism)
  • Objectives
    (brand.com/master/master-number-1-tourism/objectives)
  • Professional opportunites
    (brand.com/master/master-number-1-tourism/professional-opportunities)
  • Faculty
    (brand.com/master/master-number-1-tourism/faculty)
  • Qualification
    (brand.com/master/master-number-1-tourism/qualification)
  • Financial
    (brand.com/master/master-number-1-tourism/financial)
  • Master number 2 with a long name
    • Presentation
    • Objetives
    • Profesisional opportunities
    • Faculty
    • ...
    • Master number 3 in Sports and so on

The Degrees section, has inside exactly the same structure with the same names.

My doubt is related with the use of h1 tag

What would be the best h1 strategy for each content page? Each master has 6 pages (presentation, objectives, faculty,...)

For page Objetives,
brand.com/master/master-number-1-tourism/objectives

If I choose to use as H1 just the word Objetives, what will happen is that I will have a lot of pages (one per master, degree or program), with the same H1, because each master  will have its own page Objectives. If we have 10 masters + 10 degrees + 2 programs y will have 22 pages with the same H1 Objecives

If I choose to use as H1 the following:

"Objectives of the Master Number 1 in Tourisim and so on with long name"

it will be difficult for the users to visually see the difference between the different pages. for instance

Objectives of the Master Number 1 in Tourisim and so on with long name

and

Faculty of the Master Number 1 in Tourisim and so on with long name

because they only differ in one word.

---

What do you think of this solution?

Objectives

Master Number 1 in Tourisim and so on with long name

is it correct to do this inside the h1?

or would you use combinations of h1 and h2 like these
h1: Objectives
h2: Master Number 1 in Tourisim and so on with long name

would be this appropiate?

[UmarKhan]

Hey,

Thanks for describing the question completely. I'd suggest you to go with a personalized H1 with the related keyword If possible (don't bombard it with the keywords if it's not fitting naturally).

Honestly speaking, I really don't think you need 4-5 pages for each degree. For the universities as I see, there is only a single page that contains all the information including objectives, course details, credits, fee structure etc. And because of the good amount of content, they ranks well.

Anyway, try something like,
"Why Study Tourism Management?" (for objective page)

I would also look out for some KW research related to these degrees and forms some queries that makes some sense like I did above. In this way, your H1 will look good for users and search engines a like.

Do check out this thread and especially Christy's response,

https://moz.com/community/q/are-h1-tags-important-or-influential

Hope this helps!

Umar

[teconsite]

Hi Umar!

Thank you so much for your great answer and your time! Your advice is great. Trying to take value of the different pages using each one for one query.

But, I was wondering if users wouldn't be confused if the name of the section were Objectives (in secondary navigation) and the H1 be a different sentence. What is your experience with this?

---

About the use of just one page or different pages to split the content... Honestly, I was thinking about it seriosly, and even was checking other universities to see what they were doing, and I found that some of the, specially the ones that has great visibility in SERP had the content split too. I think it is more related with the domain authority than with the onpage optimization, but it made me doubt.

What happens is that if we place all the content in just one page, we will have pages with more than  2000 words. I think it is to much. What do you think?

Thank you!

[UmarKhan]

Hey,

You may come up with headings like that according to your page to eliminate any confusion.

And yes I agree the content length would be extended but this is what a visitor expects when he visit a particular degree page, i.e. to get all the information. If you think, the page would look ugly you may come up with cool graphics, in-page content navigation and things like that to make it more user-friendly.

Umar