Have I set up my structured data correctly, the testing tool suggests not?

[nathangdavidson]

Hi,

I've recently marked up some Events for a client in hope that they'll appear as rich snippets in ther SERPS. I have access to their Google Search Console so used the Data Highlighter facility to mark them up, rather than the Raven plugin available for WordPress sites like this.

I completed this on 10th July and the snippets are yet to appear - I understand that this can take time and there are no guarantees - but as a novice it would be reassuring if someone can advise that I have done this correctly.

We did incidentally resubmit a sitemap after completing this task, but I'm not sure if that makes any difference.

I've read that it's the structured data testing tool that I need to use to test my markup, but when I input the urls below, the tool doesn't tell me a lot, which either suggests I've marked it up incorrectly, or don't know how to read it!

http://www.ad-esse.com/events/19th-august-2015-reducing-costs-changing-culture-improving-services/
http://www.ad-esse.com/events/160915-reducing-costs-changing-culture-improving-services-london/
http://www.ad-esse.com/events/151015-reducing-costs-changing-culture-improving-services-london/

Any guidance welcomed!

Many thanks,
Nathan

[max.favilli]

Test using the appropriate tool: https://developers.google.com/structured-data/testing-tool/

I tried with the first url you posted and breadcrumbs are there.

[nathangdavidson]

hello Massimiliano,

Thanks for coming back to me.

I'm still a little confused.

The tool you pointed me to is the one I was using.

I can see the breadcrumbs you refer to as well, but I'm not sure the posts are marked up correctly, despite the tool suggesting it's 'all good'.

When I look at the page source I can't see any 'itemscope' or 'itemprop' code, which I would have expected to see?

Any thoughts? Can anyone put my mind at ease?

Regards,
Nathan

[max.favilli]

That's because you are using RDFA, if you were using microdata markup you would see itemscope and itemprop.

https://developers.google.com/structured-data/breadcrumbs

https://schema.org/docs/faq.html

http://stackoverflow.com/questions/14307792/what-is-the-relationship-between-rdf-rdfa-microformats-and-microdata

[nathangdavidson]

Ok, thanks for clarification, RDFA is a new one on me, but that makes sense now.

Thanks for taking the trouble - I'll sit tight and wait for Google then.