Need An Honest Opinion Of My Design

[InfinityTechnologySolutions]

Just looking to get an honest opinion on my website design for my scuba diving client. Trying to decrease bounce rate and have seen some results from tweaking design. Honest opinions appreciated. Recommendations appreciated even more

[EGOL]

This site needs more content to reduce bounce rate and there are tons of opportunities for content.

The blog is hard to find and the content there is very skimpy.  I'd go with several hundred words minimum with plenty of photos of gear, people, and underwater discoveries.

The trips page should have outlinks to photo-rich blog posts and photo galleries of previous trips, photos of clients (with permission) so they can link to the trip page from facebook and say... "I did that".   Photos of clients (with permission) are kickass.  Videos showing clients are rocket fuel.  Videos featuring the client experience (with proper branding) will be shown, shared, and viewed by many - provided that video conditions are good.

Videos are also good for promotion.  Do cave diving?  Send the video to the local news paper websites of featured clients. Send it to CavingNews.com.   Got videos with coral?  Share to climate change blogs.  Videos with wrecks?  Send to marine archaeology blogs.  Underwater videos are very popular and novel when they are in newspapers and websites that don't usually cover underwater topics.

After you got a great library of video posts, and beefier blog posts, then feature the most popular and the newest on the side bar of every page.  Spread the links to these all over the site.  Use fantastic images to elicit clicks.

I used to dive a lot but that was nearly 50 years ago when scuba was still new and novel. People are curious about "what is down there?"   So, videos showing what's underwater could be popular on lots of local websites.   Old foundations, wrecked cars, quarry equipment, parts of historic bridges.  There is history on the bottom of reservoirs, flooded quarries, and rivers where lock-and-dam construction has flooded original culture.  Newspaper sites and history sites will feature these videos or link to them on your website.

[InfinityTechnologySolutions]

Thank you so much for your thoughts EGOL! I love the advice and how much time you took to help me out! Thank you.

[Mrupp44]

Overall impression is very good.

Biggest thing I see missing is an ABOUT page. This is SO important. I use crazy egg to show all my clients how important their ABOUT page is. For most of my clients its the MOST popular page on their entire website. People want to see a story and the real people behind the business who care about what they do and the people they serve.

You have courses and contact us above the fold but maybe something a little softer like you see on this site - http://www.rovepestcontrol.com/ encourage them to ask a question would likely help w bounce rate.

The phone and email in the footer aren't clickable.

The headers in the footer. You can barely see them.

Need more relevant and helpful content

Videos are great. I would get those on the homepage for sure. Increases time on site and will help with bounces for sure.

I would add a REASON to join the mailing list.

Just a couple thoughts. Good luck!!!

Matthew

[InfinityTechnologySolutions]

Excellent suggestions. Will add them! Thanks