Highly Related, But Not Ranking

[QueTech]

Hi Everyone!

I'm doing a bit of research on a domain and I've come across something really odd.  Doing a search for "asset based lending software" (not with the quotes), www.case.net doesn't show up anywhere in the first 100 results.  However, at the bottom of the results in the "Searches related to asset based lending software" section, it lists "computer software enterprises inc" as the 2nd item (the company associated with www.case.net).

Any ideas here?

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[UmarKhan]

Hey Forrest,

Sometimes it does happen.. The best thing is Google is associating your business with this query which actually means people are searching you. I strongly believe that it's all happen recently and there are high chances that you can climb up in  rankings soon if you optimise your content a bit more and get some quality relevant backlinks. The reason I'm saying this so confidently is, usually these terms appears according to geographical searches but I checked UK, USA and even UAE results, it's still there.

To see how it actually works, refer these:

http://searchengineland.com/how-google-instant-autocomplete-suggestions-work-62592
https://moz.com/blog/how-googles-search-suggest-instant-works-whiteboard-friday
https://moz.com/blog/experiment-google-rankings-w-search-volume

Though you're having problem with Google but did you check Bing? This phrase "asset based lending software" is not showing "computer software enterprises inc" in related searches but still your site "www.case.net" is ranking on page 2

Hope this helps!

Umar

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[MoosaHemani]

This is correct but the result I see at my end is of local maps and this is because someone (or they themselves) has registered in local maps with the title “computer software enterprises inc” so this make sense for me to be on the first page.

Hope this helps!