Does Domain Authority Consider Social Signals?

[eyeflow]

I was curious if Domain Authority considers social signals.

"We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score."

Is Social included in the etc? I know you have some social data displayed in the results.

[UmarKhan]

Hey,

As per my understandings, Domain authority doesn't calculate social signal. DA is something that completely related to "Links" and only "Links".

For Social Signals, you can see OSE that displays the amount of likes, tweets or +1s a URL received.

Let's wait for the Support staff's response

Umar

[vivekrathore]

I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:

1. Number of people that like your brand on Facebook
2. Number of Facebook shares
3. Number of Twitter followers
4. Number of tweets mentioning your brand name or including a link to your website
5. Number of people that “have you in their circles” (Google+)

Indirect impact comes from:

1. Increased inbound links and citations due to improved online visibility/brand awareness
2. Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
3. Decreased bounce rate, higher time on site, and more repeat visitors to your website

A brand's social media "voice" defines its image and distinguishes it from a distant entity to a hip, trendy, brand.

Conclusion:- when people share your content across social media it means they like the article which was helpful to them. This means your site should be considered authority. Google exactly consider that.

[eyeflow]

I agree.

Still waiting to hear someone at Moz

[JordanRailsback]

Hi there!

While I'm not really able to give out the entire recipe for DA, it's my understanding that social signals are not a factor in this metric. Since social signals are not "link metrics", I think it's safe to say that they are not in the DA algorithm based on the blurb that was quoted above :).

[eyeflow]

Thanks, the reason I ask is we're updating an SEO audit snapshot tool we have and we want to use the minimum amount of data points to get a score. I was hoping that DA could be used to represent link/social signals as a whole. Since scoring social is a bit tricky.

We want to get away from trying to score everything. Since the more things you try to score the more room for error their really is.

This would serve as a snapshot of SEO performance and not an in-depth analysis.

We broke our snapshot analysis into 4 parts:

• Website Influence - How influential does a website appear (links, social etc -This is where DA comes in)
• Satisfaction Rate - Do visitors appear to be satisfied with the website (Reverse of bounce rate)
• Brand Recognition - Is there a search demand for the brand.
• Search Visibility - Is Google rewarding the website with search visibility?

We felt if we could score these three things it'd give us a snapshot of how a website could be doing. A deeper analysis would be required to get a more accurate picture.