My Rank on serp keep decreasing for last 4 days, why?

[rimon5693]

Hello members, my blog rank on Google search result position keep decreasing, My rank was on 2nd or 3rd on the page 1, but now its going down, to 6th and on some local search, its 10th from 4th/5th position. Losing so many visitors daily.  what should i do to improve?

[WebfireNZ]

This probably won't help with your ranking but your copyright footer link lands on a 404 page. Best of luck.

[dmccarthy]

What keywords?

[rimon5693]

any idea whats the reason ?

[SEO5Team]

Hi Rafiqul,

The site overall does not seem like it is user friendly. All i see are ads on the site and not a lot of quality content. The keyword "love messages" has been over used on the home page and might be the cause of a penalty. I also see that you are using "infolinks" that highlights different keywords on your page. From a visitor standpoint, it's not very appealing and might be causing some issues.

[rimon5693]

thanks