On 1 of our sites we have our Company name in the H1 on our other site we have the page title in our H1 - does anyone have any advise about the best information to have in the H1, H2 and Page Tile

[CostumeD]

We have 2 sites that have been set up slightly differently. On 1 site we have the Company name in the H1 and the product name in the page title and H2. On the other site we have the Product name in the H1 and no H2.

Does anyone have any advise about the best information to have in the H1 and H2

[UmarKhan]

Hey Li,

Thanks for posting the question. The heading structure usually go something like this,

<``h1``>Main Headingh1>` `<h2>Secondary Heading 1`h2> <h3>Sub-section of the secondary heading 1`h3``>````

``In your case, I'd suggest you to go with your main "Service/Product Name" with your brand name at the page title (it's a common practice) And in H1, you can use your main service/product name.

The heading tags are used to represent different sections of web page content and they have the impact on both the SEO and usability of your site. So do use them where they should be placed and do not stuff them with the keywords.

Hope this helps!``

[Alick300]

Hi Li,

I'm completely agree with Umar's suggestion.

To know more how to use Heading tag in SEO perspective please read this @ http://blog.woorank.com/2013/04/how-to-use-heading-tags-for-seo/

Hope this helps.

Thanks

[Linda-Vassily]

Yes, I agree with those responses. The other thing to consider is that H1 tags should be specifically descriptive of the page that they are on. If you have the same H1 on every page (company name) you are not giving search engines any extra clues to what the page is about. (Also H2 and below can be useful in structuring your page, but are not big ranking signals.)

[Kenn_Gold]

You have some great responses so far, and I wanted to add one additional thought. Header tags are really important for screen readers.   When in doubt about the best way to use page elements, I tend to think to myself about what would be the best case for Accessibility. The answer is usually one of your top options for search optimization also.