Any data for Google results page click through rates?

[YNWA]

Hi.

Trying to find data for click through rate for the Google search results page?

If I run Adwords, do I want a PLA listing or a text listing? Or do I work on PLA + Organic or Text + Organic?

What percentages do each position get approximately?

E-commerce website. Technology sector.

Any help?

[Alick300]

Hi,

As you mentioned that you have eCommerce website then you should start with Search campaign & Google shopping campaign.

I don't understand this part "do I work on PLA + Organic or Text + Organic?"

"What percentages do each position get approximately?"

No body can tell you exact or even approx numerical CTR value because that varies for each websites and CTR depends on several other things e.g location setting, daily budget etc. You can only get idea by running Adwords campaign for your website.

Hope this helps.

Thanks

[YNWA]

What I mean is, if I have "X" product. And I want to start a PPC campaign, is there any data to tell me Text Ads perform generally better than PLA's?

Is there any data that shows that the top 3 text ads get 22% of the clicks, the PLA's get 30% of the clicks and organic gets 10% of the clicks?

Something like that.

[CommT]

It depends on too many variables to give an accurate answer.

The only way to know for sure is to test. Set a reasonable test budget and run the campaigns.

[Alick300]

Hi,

As I said that there is no such data available in public domain. I would like to suggest you to start with search campaign only and to get high CTR use keyword in Ad headline, use call to action and don't forget to use Ad extensions.

***Initially use only restricted match type (Exact match Type) with few similar keywords in every Ad group . e.g 5-10 keywords.

Thanks